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Cut The Pitch (Tell Me a Story)
The human brain, finely tuned to detect sales interactions, resembles a beast sensing threats in the woods. The younger generation,...
Cory Ecker
Dec 15, 20234 min read
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I Don't Want Your Product. (I Want Your Lifestyle)
I don’t want any more stuff. My apartment is full, and my cats eventually chew everything they can get their mouths around. My shopping...
Cory Ecker
Dec 14, 20234 min read
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Your Merch Strategy is Going to Fail (So Fail Faster.)
Your merch strategy is destined to face challenges. Extensive hours will be dedicated to discussions with designers and production...
Cory Ecker
Dec 13, 20232 min read
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