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Our Apparel is NOT For Sale, Our Ideas Are.
I was working on a batch of mockups for a personal project, preparing to showcase them on our Instagram page when I had a realization....
Cory Ecker
Feb 12, 20244 min read
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Gear Up For Greatness: Gear, Apparel, and the Outdoor Merch Economy
Post-COVID-19, a mass migration from urban to rural areas unfolded, ushering in a desire for authentic experiences. Remote work tools and
Cory Ecker
Jan 3, 20243 min read
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Build Your Branded Gear Empire (and Close The Gift Shop.)
Small thinking is often rewarded with small returns while big thinking is returned with great rewards. We as business owners are afraid...
Cory Ecker
Dec 16, 20236 min read
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I Don't Want Your Product. (I Want Your Lifestyle)
I don’t want any more stuff. My apartment is full, and my cats eventually chew everything they can get their mouths around. My shopping...
Cory Ecker
Dec 14, 20234 min read
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I Hate Your T-shirt. (How to Fix your Merch Design)
"It’s overly simplified; It’s cliche; It’s Tone Deaf; The graphic is poorly placed, and the tie-dye is faded because you placed it too...
Cory Ecker
Dec 12, 20234 min read
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